Digital Safety in PR

3 Cybersecurity Practices Every Business Should Adopt

October marks Cybersecurity Awareness Month—a timely reminder that digital safety isn’t just an IT concern. For businesses, cybersecurity is now a strategic imperative. From sensitive client data to campaign infrastructure, the risks are real—and rising.

In this article, we explore three essential cybersecurity practices every company should adopt to protect their reputation, clients, and operations. Whether you're a start-up, boutique agency or an enterprise firm, these strategies will help you build a security-first approach that earns trust and delivers results.

Why Businesses Are Vulnerable to Cyber Threats

Companies handle vast amounts of sensitive data: client and partner information, media lists, campaign analytics, and proprietary strategies. This makes them prime targets for cybercriminals. According to recent studies, over 68% of business leaders believe their cybersecurity risks are increasing.

Common vulnerabilities include:

• Unsecured file sharing and email communications

• Lack of employee training on phishing and social engineering

• Overreliance on third-party tools without proper vetting

• Inadequate compliance with data privacy laws like GDPR

For consultancies, a single breach can mean reputational damage, lost clients, and legal consequences. That’s why proactive cybersecurity measures are no longer optional—they’re foundational.

Practice 1: Secure Client Data with Encrypted Workflows

The first step in protecting your consultancy is securing how you handle client data. This means using encrypted workflows across every touchpoint—from onboarding documents to campaign assets.

Best practices include:

• Using end-to-end encrypted file sharing platforms (e.g., Tresorit, ProtonDrive)

• Implementing secure email protocols like PGP or S/MIME

• Ensuring cloud storage is protected with multi-factor authentication

• Vetting all third-party tools for compliance and encryption standards

At EC Stream, we’ve adopted secure workflow tools that allow clients to share sensitive materials with confidence. This not only protects data—it builds trust.

Practice 2: Train Teams on Phishing and Social Engineering

Human error remains one of the biggest cybersecurity threats. Phishing emails, deceptive links, and impersonation tactics are increasingly sophisticated—and consultancies are often targeted due to their media-facing roles.

To mitigate this:

• Run quarterly phishing simulations and awareness training

• Educate teams on common social engineering tactics

• Create a clear protocol for reporting suspicious activity

• Limit access to sensitive data based on role and necessity

Phishing protection for marketing teams isn’t just technical—it’s cultural. At EC Stream, we embed cybersecurity education into our onboarding and ongoing team development.

Practice 3: Integrate Cybersecurity into Brand Messaging

In 2025, clients and audiences expect transparency. That includes how you handle their data. Integrating cybersecurity into your brand messaging shows that you take digital safety seriously—and positions your consultancy as a trusted partner.

Ways to do this:

• Include data protection commitments in proposals and pitch decks

• Share cybersecurity tips or policies in newsletters and onboarding materials

• Create content around digital safety best practices for your audience

• Highlight your compliance credentials (e.g., GDPR, ISO 27001)

At EC Stream, we help clients communicate their cybersecurity posture clearly and confidently—turning trust into a strategic asset.

Bonus: Align with GDPR and ISO Standards

Compliance isn’t just about avoiding fines—it’s about building credibility. GDPR and ISO 27001 are two key standards that PR consultancies should align with to demonstrate their commitment to data privacy.

Steps to take:

• Conduct regular data audits and risk assessments

• Maintain clear records of consent and data usage

• Appoint a data protection officer or compliance lead

• Ensure all vendors meet your compliance standards

GDPR compliance steps for PR firms can be complex—but they’re essential. EC Stream offers strategic guidance to help agencies navigate these requirements with confidence.

Ready to Build a Security-First Marketing Strategy?

Cybersecurity isn’t a checkbox—it’s a competitive advantage. By adopting encrypted workflows, training your team, and integrating digital safety into your messaging, your consultancy can lead with trust and resilience.

Need help building a security-first marketing strategy?
Book a free consultation with EC Stream and let’s future-proof your PR operations.