Cuurve
A London-based luxury sustainable women’s underwear brand, designed to empower professional women of all shapes and sizes.
Committed to ethical sourcing and high-quality craftsmanship, Cuurve blends elegance with sustainability, offering timeless designs that prioritise comfort and confidence.
EC Stream partnered with Cuurve to craft a strategic influencer-driven campaign that would establish credibility, generate buzz, and drive event attendance while increasing product sales. By curating a multi-layered social media strategy, we helped Cuurve connect meaningfully with its audience through authentic collaborations and digital engagement
The Challenge
Cuurve needed to raise brand awareness and establish itself as a trusted name in luxury sustainable lingerie while ensuring its key messaging reached professional women seeking ethically crafted designs. The brand also wanted to successfully organise and deliver a launch event, ensuring audience and influencer attendance, driving product engagement, and fostering an authentic digital presence through influencer collaborations.
Our Solution
EC Stream developed a targeted influencer campaign, strategically selecting ambassadors across key audience segments:
Sustainability Advocates promoting eco-conscious living
Professional Women focusing on empowerment and confidence
Fitness & Wellness Enthusiasts connecting to mindful movement
We engaged influencers to organically introduce Cuurve’s mission to their audiences, building relationships and ensuring alignment with the brand. We assessed influencer interest in the brand, ensured the right influencers' attendance at the launch event on the 16th May 2025 and helped establish an affiliate partnership between Cuurve and Influencers.
We also supported Cuurve with a structured content calendar that ensured visibility across Instagram, maximising reach while maintaining authenticity, and with the planning and delivery of the launch event on 16 May 2025.
The Results
EC Stream’s 360-degree influencer strategy successfully helped Cuurve build relationships with the right influencers and increase engagement and reach amongst their audience.
2 high-impact influencers collaborated to showcase the brand
A multi-week digital promotion amplified the soft-launch event
Live event coverage across social media drove real-time audience engagement
Through our strategic approach, Cuurve cultivated a strong digital presence, audience trust, and product visibility, ensuring long-term growth in the competitive sustainable fashion industry.
