Mamma Cri
The Challenge
Based in East London, Mamma Cri is a Pet Services Provider Offering Bespoke Services to the Local Community and Professionals from the Canary Wharf Area.
EC Stream worked with Mamma Cri to create a launch plan for the business and develop an ongoing marketing plan to allow for the continued growth of sales.
With Mamma Cri looking to offer services to a community where several pet services providers already existed, a need for a unique offering and strong brand positioning was required. EC Stream had to create a set of targeted messages and utilise existing channels to promote a new brand and raise interest among a small community.
EC Stream had to ensure that the business entered the market with an appealing proposition that allowed Mamma Cri to jump-start bookings and, consequently, sales. To achieve this, we employed a traditional approach by utilising visual assets across several local businesses that pet owners frequented, and we offered initial "meet & greets" to well-known individuals in the area. Alongside this, we launched a social media channel, where we promoted the latest pets that had joined the Mamma Cri family, and also joined a number of directories to offer our services to professionals working in Canary Wharf.
Our Solution
The Mamma Cri brand is now well-known in the local area, and the business has now built a loyal customer base that is always happy to recommend services to other pet owners, allowing the business to grow more. EC Stream continues to support Mamma Cri with social media management services, brand reputation services and overall marketing strategy.