Uniqueworld
Uniqueworld is a global DMC (Destination Management Company) specialising in MICE (Meetings, Incentives, Conferences, and Exhibitions).
Known for its international network and local partnerships, the company delivers bespoke experiences for corporate clients looking for seamless and sophisticated destination services. Uniqueworld moved from its previous DMC representation model to delivering its own services directly, rebranding itself within the travel and events industry.
EC Stream partnered with Uniqueworld to lead its rebranding and support the launch of its new brand identity. Through marketing and consulting services, we developed a full-funnel digital communications strategy, new website content and structure and launched ongoing PR and promotional campaigns.
Our objective: to increase brand visibility, generate qualified leads and position Uniqueworld as the go-to solution for corporate travel planners globally.
The Challenge
With the move from representation to direct delivery, Uniqueworld faced the challenge of repositioning itself in the market and communicating its new value proposition. The brand needed:
A new website aligned to its MICE delivery model
Messaging to target direct corporate clients
Visibility in the UK and Spanish-speaking markets
Consistent brand presence across digital marketing, media relations and social media
As a brand in transition in a competitive space, Uniqueworld required a marketing consultant for small business growth and a PR and communications agency.
Our Solution
EC Stream delivered a multi-layered approach combining website optimisation, social media management and targeted communications:
Refreshed website content and structure based on SEO analysis and user experience best practice
Designed and sent high-performing newsletters, promotional emails and destination spotlights to re-engage audiences
Managed LinkedIn presence with brand storytelling aligned to corporate buyers, achieving above-average engagement rates
Provided SEO blog articles, press releases and digital assets to increase inbound traffic and search visibility
Planned social media expansion into luxury and leisure focused platforms including Instagram and Facebook
The Results
Our full-service approach delivered measurable brand growth and digital engagement:
Email open and click-through rates 10-12% above industry average
Increased traffic and engagement on the new website with a clearer structure and SEO
Visibility on LinkedIn among corporate clients and event planners
Presence in the UK and Spanish-speaking markets
EC Stream continues to work with Uniqueworld, providing marketing agency SEO, PR consulting services and social media management agency support.
